MC
450-001
Mass
Communication & The Internet
MWF
10:00-10:50
MC
110
Spring
2003 3 credit hours
Instructor:
Jay Cofield
Office:
102 Mass Comm, 665-6624; E-mail cofieldj@montevallo.edu
Office
Hours: M 11-3; T 11-12; W 11-3; R 11-2; other by appt. or e-mail
This
course will survey the impact of the Internet on communications
of all kind, including entertainment, news, education, and
business. Additional topics covered include streaming media,
Web communities, and other Web applications.
The
Mass Communication and the Internet seminar is designed to
enable the students to:
- Gain
an understanding of the history of the Internet.
- Understand
how the Internet has changed the way our society communicates.
- Be
able to use the tools of the Internet to communicate.
- Gain
an understanding of the challenges and opportunities the Internet
makes possible.
- Critically
observe and discuss the changes in society, from communities
to commerce, that the Internet has brought about.
Kaye,
B. K., and Medoff, N. J. (2001). The World Wide Web: A Mass
Communication Perspective. 2001 Update. Mountain View, CA.
Mayfield Publishing Company
A
course reader will also be made available online and in the
Mass Comm Office.
Students
are expected to read all materials in the office and on the
Web site.
You
are allowed three unexcused absences. Each unexcused absence
after that will result in a deduction of five points from
your final average. Because this is a course about the Internet,
some class meetings will take place via electronic means.
Therefore, those sessions will count as class meetings. Dates
and times will be announced.
Grading
Scale: 90-100=A; 80-89=B; 70-79=C; 60-69=D; 59-00=F
Grades
will be based on an evaluation of class participation, group
product evaluations, and individual product and paper grades.
Course
grades will be determined as follows:
Class
Participation: 40%
Midterm: 20%
Final
Research Paper: 20%
Team
Project: 20%
Total: 100%
The
Final Research Paper will consist of a 7-10 page paper on
an aspect of the impact of the Internet. Topics will be individually
assigned by the instructor by the middle part of the term.
The
class will be broken up into 3-4 teams to complete a product
assigned by the instructor. The suggested products are: 1)
make the MCS newscast available via streaming video, 2) produce
streaming audio Webcasts of UM sporting events, and 3) create
a Mass Communication alumni/ current students portal on the
Internet, where pictures, videos, and other content may be
posted by current and former students.
Each
team will turn in regular progress reports, a major paper
outlining research, findings, and recommendations, and a demonstration
of the product by the end of the semester.
Papers
must conform to the APA style and be spell and grammar checked.
Any papers that do not meet these criteria will be returned
for no credit.
Students
at the University of Montevallo are expected to conduct themselves
in a manner consistent with the University's functions as
an institution of higher education. Inappropriate conduct,
which includes, but is not limited to academic dishonesty,
cheating, plagiarism, fabrication or falsification of information
in any academic exercise, or aiding and abetting such inappropriate
conduct, is subject to disciplinary action under the terms
of the Student Conduct Code.
Plagiarism
and Academic Dishonesty: To claim as ones own the ideas
or words of another is plagiarism. Plagiarism is defined as
the following:
- using
the exact words of another persons work/writing without
acknowledgment of your source through the use of quotation
marks and correct citation/documentation;
- rephrasing
a passage by another writer without giving proper credit;
- using
someone elses facts or ideas without acknowledgement;
- using
a piece of writing for one course that was already used
in a previous course (or in courses in which you are simultaneously
enrolled) without express permission from both instructors
to do so; and
- presenting
fabricated or falsified citations or materials.
Please
consult with the instructor of this course if you are unsure
about how to document sources. Cheating on exams is also an
affront to the principle of academic honesty. At the very least,
an assignment on which plagiarism or cheating has occurred will
receive no credit, i.e., a "zero," and an Academic
Dishonesty Incident Form concerning the incident will be kept
on file in the Office of the Vice President for Student Affairs.
A plagiarist/cheater is also subject to failure in the course
and/or appearance before the Justice Council. (Approved by Faculty
Senate, Spring 2000)
It
is the policy of the University of Montevallo to afford equal
opportunity in education to qualified students. If you have
a disability that may prevent you from meeting course requirements,
contact Student Support Services (6250) to develop an accommodation
plan. Course requirements will not be waived but reasonable
accommodations will be developed to assist you in meeting
the requirements. [Accommodation cannot be retroactive. You
must ask for an accommodation at the beginning of the semester.]
- Spring
2003 Schedule MC-450-001
|
Week
|
Topics
|
Readings
|
|
|
|
|
Jan.
13-17
|
The
History of the Internet
|
Chapter
1
|
|
Jan.
22-24
|
Internet
Communication Tools: E-mail, Threaded Discussion, Chat,
Video/Audio Conferencing, Streaming Media
|
|
|
Jan.
27-31
|
Searching
the Web
|
Chapter
2
|
|
Feb.
03-07
|
The
Impact of the Internet on Communications
|
Chapter
3
|
|
Feb.
10-14
|
The
Impact of the Internet on News, Entertainment, and Content
Delivery
|
Chapters
4 & 5
|
|
Feb.
17-21
|
-continued
|
Chapter
6
|
|
Feb.
24-28
|
Impact
of the Internet on Business
|
|
|
Mar.
03-07
|
-Continued
|
|
|
March
10
|
Midterm
|
|
|
Mar.
10-14
|
Community
on the Internet
|
Chapter
9
|
|
Mar.
17-21
|
Impact
of the Internet on Education
|
Chapter
10
|
|
Mar.
24-28
|
-Continued
|
|
|
Mar.
31-Apr. 04
|
SPRING
BREAK
|
|
|
Apr.
07-11
|
Impact
of the Internet on private lives
|
Chapter
11
|
|
Apr.
14-18
|
-Continued
|
|
|
Apr.
21-25
|
Advanced
Internet Applications, Future of the Internet
|
Chapter
7, 8
|
|
Apr.
28-May 02
|
Team
Product Presentation Week
|
|
|
May
05
|
Final
Research Paper Due by 12:30pm
|
|